Bringing more people to the great outdoors with Bread Financial

Case Study |

Partner

Overview

Roofnest is making camping more accessible, convenient, and comfortable for outdoor explorers of every experience level by designing durable and easy-to-use rooftop tents.

Opportunity

A Bread Financial partner since 2019, Roofnest makes the industry’s most rugged and comfortable rooftop tents. Simply pop open the latches and in less than a minute, you’re the tent is ready to go — on any terrain and in any weather. Say goodbye to sleeping on cold, bumpy, and uneven ground, and hello to better views, a cleaner tent, and, most importantly, an excellent night’s sleep.

Bread Financial’s 0% APR offer enables customers to pay for their specialized tents over a year period. The 12-month, 0% APR term has increased AOV by $1,200 versus interest-bearing terms. Roofnest experienced a 60% growth in financed sales year-over-year between 2019 and 2020 and 16% between 2020 and 2021. They’re also taking advantage of Bread Financial’s retargeting tool in their abandoned cart emails and social media campaigns.

"Utilizing the 0% APR term as a marketing tool has helped to effectively re-target eligible customers. Coming out of the pandemic, the introduction of 12-month, 0% terms has led to more checkouts and higher take rates, increasing sales by 25% and AOV by $200."
Dave Rogers
CMO, Roofnest